RFM+ inside DSD Assist

Most businesses already have the signals sitting inside their sales data.

The challenge is that those signals are often buried in reports, spreadsheets, dashboards, or disconnected ERP data.

RFM+ is our way of thinking about how those signals become more practical for field sales teams. It'll measure each customer against their own buying pattern. Meaning, brands will be able to step in early, not after the fact.

It looks beyond who bought recently or who spends the most. It’ll surface where a customer may be drifting from their normal buying pattern, where product variety is narrow, where order frequency could improve.

For reps, this is not about more data. It is about knowing where to focus, what to look for, and how to walk into the next customer conversation with more context.