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SOMA AI
Smarter Field Execution, Powered by AI
SOMA AI helps businesses automate ordering, uncover new opportunities, and increase sales in the field. It removes the manual friction that slows down reps and delivery teams, turning everyday customer interactions into real-time intelligence.
AI Built for the Reality of the Field
Most ERP systems manage finance and inventory well. But once your teams leave the warehouse, the system loses visibility. That’s where execution becomes inconsistent. SOMA AI extends intelligence into the field, helping your sales and delivery teams capture orders faster, identify new opportunities, and make better decisions on the road. Instead of relying on memory, paper notes, or manual processes, SOMA turns everyday activity into structured data that drives smarter selling and feeds cleanly back into your ERP. The result is a faster, more reliable order-to-cash cycle, with orders captured accurately at the source and fewer delays between sale and fulfilment.
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Smarter Workflows Powered by SOMA AI
Order
Purchase Order Automation
No manual entry. No missed details. Just faster order capture.
SOMA reads inbound purchase orders whether they arrive by email, SMS, text, or PDF and automatically creates sales orders in your system.
Key Features:
- Reads email and SMS orders
- Interprets product names and quantities
- Automatically creates sales orders
- Reduces manual processing time
- Eliminates order entry errors
Prospecting
Discover New Sales Opportunities
Your reps spend less time guessing and more time selling.
SOMA helps your team identify potential new customers within your territory by analysing location data and market signals.
Key Features:
- Identifies potential retail prospects
- Maps nearby opportunities
- Supports territory expansion
- Improves sales route planning
Upsell
Increase Order Value Automatically
Your team never misses an opportunity to increase basket size.
SOMA analyses order history and customer behaviour to recommend additional products during the sales process.
Key Features:
- AI product recommendations
- Cross-sell opportunities
- Upsell prompts during order capture
- Improved order value
Shelf Scan
Detect Stock Gaps Instantly
Your reps immediately know where sales opportunities exist.
Using computer vision, Shelf Scan identifies out-of-stock products and shelf gaps directly from shelf images.
Key Features:
- Detects out-of-stock items
- Identifies shelf gaps
- Highlights missed sales opportunities
- Supports stronger in-store execution
Engineered In-House
Built on local expertise. Scaled for global distribution. SOMA AI has been developed by the engineering team behind DSD Assist, working closely with businesses to understand and solve real problems faced by field sales and delivery teams.
Anish Basnet, Lead AI Architect
"We designed SOMA AI to removed the friction that businesses face every day in the field. The goal wasn't to build 'AI'. The goal was to make execution simpler and smarter."
Greg Mellis, Implementation Manager
"The most exciting part of SOMA AI is seeing how quickly it improves everyday workflows. Small efficiencies compound into meaningful growth."
Driving Real Business Impact
Brands using SOMA AI are already seeing:
- Increase productivity and efficiency
- O2C velocity increased
- Faster order processing
- Fewer manual errors
- Increased average order value
- Improved shelf execution
- Greater visibility across field operations
- Add some outcomes on real business impact, focus.
Book a demo today and we’ll walk you through how SOMA helps you execute better in the field.