Customer Go-Lives: MedFoods and European Foods | DSD Assist

European Foods connects field sales to the heart of its business systems

Following its acquisition by Muzz Buzz, European Foods has been undertaking a broader digital transformation, modernising its systems and processes while building a stronger technology foundation for the business.

The goal was to move away from processes reliant on manual entry and fragmented information. Giving field representatives a modern mobile platform with reliable access to customer information, products, pricing and order history whilst in the field.

Just as importantly, European Foods wanted orders and customer activity to flow back into its ERP without unnecessary re-keying or administration. Improving order accuracy, maintaining pricing consistency and reducing duplication were key priorities, but the business was also looking beyond the immediate challenges. It needed a platform capable of supporting its processes as they continued to evolve.

Integration was therefore a major factor in the decision to partner with DSD Assist. Rather than introducing another disconnected application, DSD Assist could become an extension of European Foods’ broader technology environment, connecting field sales activity directly with its ERP and operational systems.

Today, their field reps have a much more structured and connected way of working. Customer, product and pricing information is available within the same environment in which orders are created, helping reduce manual processing, improve information consistency and provide better tools at the point of customer engagement.

For European Foods, the biggest benefit is connectivity. DSD Assist bridges the gap between what happens in front of the customer and the systems operating behind the scenes. Creating a more integrated flow of information and giving the business a stronger foundation for further automation, visibility and improvement.

Medfoods gives its sales team the information they need, where they need it.

When Medfoods moved to MYOB Acumatica, the business gained a powerful ERP platform, but accessing the right information quickly while out on the road remained a challenge for its field sales team.

Too much customer knowledge was still being held in the heads of individual reps, while manual processes and a large product range made taking orders more difficult than it needed to be. Field reps also needed a faster way to access customer balances and statements, understand what each customer normally stocked and identify opportunities to grow their range.

Medfoods turned to DSD Assist to extend that critical MYOB Acumatica data into the field through a platform designed around the way sales reps actually work.

From the outset, the focus was on understanding Medfoods’ existing challenges and keeping the implementation straightforward. The DSD Assist team worked closely with Medfoods through implementation and trial, while minimising the workload required from their internal team.

Today, the field sales reps have customer information, order history and selling opportunities available in one place. Orders can be captured faster and with greater confidence, missed ranging opportunities are easier to identify, and planning each day has become significantly simpler.

For Medfoods, the biggest change is that valuable customer knowledge no longer needs to live solely in the rep’s head. DSD Assist gives the field sales team the information they need at the point of customer engagement, while MYOB Acumatica continues to provide the underlying source of truth for the business.